百洋医药，商业化新王者的“稳”与“进”
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一，业绩亮眼，稳稳的幸福
2022年8月16日晚间，百洋医药发布半年度业绩报告称，2022年上半年营业收入约37.3亿元，同比增加11.5%；实现归属于上市公司股东的扣除非经常性损益的净利润2.22亿元，同比增加21.37%；基本每股收益0.4091元，同比增加3.13%。
报告期内公司的核心业务品牌运营业务实现营业收入 16.98 亿元，同比增长 31.12%，若还原两票制业务后计算，品 牌运营业务实现营业收入 22.80 亿元，同比增长 46.20%。品牌运营业务毛利率为 47.00%，毛利额实现 7.98 亿元，毛利额占比达 80.40%，是公司的主要利润来源。
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上半年，国内医药市场受疫情影响很大，二级市场也风雨飘摇，在万马齐喑的医药板块，百洋医药以全栈式的商业化平台强势突围，2022年上半年营收净利继续双增长，堪称“稳稳的幸福”。
二 ，医药商业化新王者
随着医药行业进入专业分工时代，百洋医药作为国内领先的第三方商业化平台价值不断凸显。有别于传统医药商业公司只做产品的搬运商，百洋医药致力于构建的“品牌商业化平台”，不仅仅是产品的分销和流通，更重要的是品牌运营，让品牌根植于消费者心智。
百洋医药是当之无愧的医药商业化新王者。新在专业的市场研究及品牌筛选能力，新在成功的可复制的品牌运营经验，新在完善的营销网络及全渠道覆盖能力，新在坚实的数字化能力。牵手下游600余家经销商的全国性医药商业网络，覆盖超过1万家医院及37余万家药店。上游合作企业中，既有罗氏制药，安斯泰来，辉瑞，武田等MNC，又有国内新锐上海谊众。
百洋医药正成为中国创新药商业化落地的天然赋能伙伴。
1.2021年1月，与辉瑞正式签约，就希舒美®进行合作。
2.2021年3月29日，与上海罗氏制药有限公司达成肿瘤领域战略合作，承接经典化疗药希罗达®和肺癌靶向药特罗凯®全国独家推广。
3.2021年3月30日，与杰特贝林再度达成战略合作，继人血白蛋白产品安博灵、贝林后，承接又一重磅产品安博美。
4.2021年11月9日，与安斯泰来制药（中国）有限公司在青岛签署合作协议。双方就安斯泰来旗下原研药贝坦利®（米拉贝隆缓释片）、卫喜康®（琥珀酸索利那新片）和哈乐®（盐酸坦索罗辛缓释胶囊）在中国大陆地区的推广运营达成深化合作协议。
5. 2022年2月12日，与上海谊众药业股份有限公司签署了《市场推广服务协议》，就上海谊众委托百洋医药在合作范 围内进行协议产品（即“注射用紫杉醇聚合物胶束”）的推广服务事宜达成约定。
就在百洋医药披露中报当日，武田中国携手百洋医药，再续消化领域战略合作。百洋医药将继续深化推动武田中国旗下多款品牌产品的商业化合作，以期更好地惠及中国消化疾病患者。
武田中国是百洋医药健康品牌商业化平台签约的第一个跨国制药企业，此次续签，可以说是对商业化平台价值的高度认可。
在创新药的产业链当中，上游的药明康德、泰格医药等CXO提供研发及临床试验外包服务，而百洋医药深耕下游的品牌商业化服务。有人说，药明康德、药明生物释放的是中国工程师的红利，泰格医药释放的是中国临床观察员的红利，百洋医药要聚拢释放的是中国医药营销专家的红利。
当前中国医药营销环境下，不合规、不专业的商业化力量正在被清退，能够为品牌医药生产企业提供综合解决方案的商业化新王者——百洋医药凭借独特的，专业的优势，必将展现更大的价值。
三，打通产学研，创新药械锋芒毕露
基于卓越的商业化平台的能力，百洋医药正从第三方健康品牌商业化平台向生态型Big Pharma 战略升级，打通产学研，创新药械锋芒毕露。
满足未被满足的临床需求，以商业化平台为基础，百洋医药通过股权投资形式助力国家级科研院所等“国家队”的科研成果转化，聚焦创新药、高端医疗器械的研发，锁定产品上市后的商业化权益。
百洋医药投资的几个创新药械亮点纷呈。
北京华科先锋医疗器械有限公司，是百洋医药参股的高端医疗器 械研发公司，专注为全身肿瘤患者提供放射治疗解决方案。华科先锋研发中的核心项目“4π 多模态图像引导机器人立 体定向放疗系统（4πISRT）”是全球新一代图像引导智能机器人放疗系统，拥有自主知识产权与多项专利技术，可为患 者提供高精确、全角度放射治疗。
青岛百年康健医疗科技有限公司，是百洋医药控股的从事高端医用成像器械研发、生产、 销售及服务的高科技公司。百年康健旨在为外科手术提供内窥镜、光源、摄像系统等核心部件，以及刨削系统、低温等 离子系统等整机系统，为临床医学提供全套光学成像系统和微创手术治疗的解决方案。
青岛普泰科生物医药科技有限公 司，是百洋医药与青岛海洋生物医药研究院股份有限公司等合资成立的一家自主创新的生物技术公司，专注于靶向蛋白降解 (PROTAC)药物的发现、开发及商业化，研发独具特色的蛋白降解疗法。
另外百洋医药与北京市门头沟区人民政府签署战略合作协议，双方将集聚核心优势，以“百洋医药科研成果转化基地”共促科研成果转化落地。
百洋医药2022年中报交出了十分优异的答卷。业绩很稳健，未来有战略，这是商业化新王者的“稳”与“进”。
百洋医药作为中国领先的健康品牌商业化平台，品牌运营业务竞争力格外凸显，品牌矩阵不断拓展，龙头地位稳固。
基于商业化平台能力的积淀，百洋医药能够敏锐地洞察临床应用需求，百洋医药大力推进战略升级，与国家队合作，发力创新药械，正向“个体有专长、整体有协同”生态型Big Pharma迈进。
可以预见，也值得期待，百洋医药的未来将更加辉煌。
$百洋医药(SZ301015)$$恒瑞医药(SH600276)$$复星医药(SH600196)$
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